A client wants to launch an ad campaign. He has already made a similar campaign in the past and now wants to leverage historical data to assess the impact of his ads before making new investments.
I already ran a regression analysis on Tableau and found that broadcast has the most impact on net sales.
Coeff:
(Intercept) - 133108.8
Broadcast - 12141.9
P-value - 1.95e-10
Adj. R Sqaured - 0.8944
But let's try it using R.
What data are going to use?
A spreadsheet with 21 rows and the ff. columns for our purpose:- Broadcast - number of placements in broadcast media
- Out-of-Home - number of out-of-home ads
- Print - number of ads in print
- Net.Sales - net of sales
Here's how it looks:
Short Answer:
Coeff:
But let's try it using R.
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