Brand Engagement on Facebook: A Comparative Analysis of Three Football Teams' Social Media Pages (Part 2)


Total Number of Facebook Page Posts
The team pages tapered-off around June-July during the off-season when the players were only obliged to play a few promotional games. Manchester United took the biggest dip among the teams in July but became very productive again at the tail end of July to around August before slowing down again around September. You can see a rise in activity again in October for the start of the season.

Most Liked Post Per Page

Two of the top posts of the year are photos. It's remarkable because videos are supposed to be last year's best medium to get likes from fans. Only PSG's post about the signing of marquee player (and the world's most expensive footballer) Neymar is in video format.

Most Liked Posts Per Month


Most Shared Post Per Page

Videos were the most shared post types last year. PSG's post welcoming Neymar to their team got the most likes (see table above) and shares.

Most Shared Posts Per Month


Comments with Most Engagement Per Top Post of Page

Manchester United


Paris St. Germain


Real Madrid

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